Dove Film, Digital Real Beauty Sketches by Ogilvy Sao Paulo, Paranoid

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Real Beauty Sketches

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Industry Cosmetics & beauty products
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Ogilvy Sao Paulo
Art Director Diego Machado
Copywriter Hugo Veiga
Agency Paranoid
Director John X Carey
Executive Creative Director Roberto Fernandez, Paco Conde, Roberto Fernandez David
Producer Veronica Beach, Stan Sawicki
Editor Phillip Owens
Released April 2013


Young Director Award 2013
WebFilm WebFilm - Non Europe 2nd prize

Credits & Description

Women are their own worst beauty ctritics. Only 4% of women around the world consider themselves beautiful. So Dove, via Ogilvy & Mather Brazil, decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. LA based director John X Carey has a background in branded documentaries, short films and commercials, earning him global recognition, including the Cannes Young Director Award, 2011
Category: Cosmetics & toiletries
Client: Dove
Agency: Ogilvy & Mather Sao Paulo
Production: Paranoid US
Country: Brazil
Director: John X Carey
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Executive Creative Director: Paco Conde
Art Director: Diego Machado
Copywriter: Hugo Veiga
Producer: Veronica Beach
Producer: Stan Sawicki
Executive Producer: Jessica Locke
Executive Producer: Jamie Miller
Executive Producer: Claude Letessier
DoP: Ed David
Sketch Artist: Gil Zamora
Junior Producer: Renata Neumann
Business Manager: Libby Fine
CEO: Luis Fernando Musa
Group Account Director: Valeria Barone
Account Director: Ricardo Honegger
Line Producer: Stan Sawicki
Editor: Phillip Owens
Music: Subtractive
Sound mix: Lime Studio
composer: Keith Kenniff
Mixer: Sam Casas
Production Sound : Tim O'Malley
Color Grading: Company 3
Colorist: Sean Coleman