Dove Film, Digital REAL BEAUTY SKETCHES by Ogilvy Sao Paulo

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REAL BEAUTY SKETCHES

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Industry Skin Care, Business equipment & services, Corporate Image
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Ogilvy Sao Paulo
Director John X Carey
Executive Creative Director Roberto Fernandez, Paco Conde, Roberto Fernandez David
Art Director Diego Machado
Copywriter Hugo Veiga
Producer Jamie Miller, Megan Meloth, Jamie Mcbriety, Jessica L, Claude Letessier, Carol Lynn Weaver, Stan Sawicki
Editor Phillip Owens, Niles Howard, Paul Kumpata
Released April 2013

Awards

Cannes Lions, 2014
CREATIVE EFFECTIVENESS LIONS CREATIVE EFFECTIVENESS Creative Effectiveness Lion

Credits & Description

Type of entry: Product & Service
Category: Corporate Image
Advertiser: UNILEVER
Product/Service: DOVE MASTERBRAND
Agency: OGILVY BRASIL São Paulo, BRAZIL
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez/Paco Conde
Copywriter: Hugo Veiga
Art Director: Diego Machado
Agency Producer: Veronica Beach/Renata Neumann
Advertiser's Supervisor: Steve Miles/Fernando Machado/Kathleen Ryan/Stacie Bright/Debbie Weinstein
Producer: Jamie Miller/Claude Letessier/Stan Sawicki/Carol Lynn Weaver/Megan Meloth/Jamie Mcbriety/Jessica L
Director: John X Carey
Editor: Phillip Owens/Paul Kumpata/Niles Howard
Sound Design/Arrangement: Subtractive/Lime Studio/Tim O'malley/Sam Casas
Post Production: Company 3/Sean Coleman
Cameraman: Ed David
Music: Keith Kenniff
Account Manager: Valeria Barone/Ricardo Honegger
Planner: Mollie Hill
Director Of Photography: Ed David
Editing Company: Rock Paper Scissor
Other Credits: Sketch Artist: Gil Zamora/Business Manager: Libby Fine/Online: A52
Brief Explanation
Real Beauty Sketches shows an FBI-trained forensic sketch artist who draws women based only on their descriptions of themselves.
Seated at a drafting table with his back to his subject, the artist, Gil Zamora, asks the women a series of questions about their features. "Tell me about your chin," he says in the soft voice reminiscent of a therapist's. Crow's feet, big jaws, protruding chins and dark circles are just some of the many physical features that women criticized about themselves.
When he finishes the women's sketches, he then draws those same women, only this time based on random stranger's descriptions. The sketches are then hung side by side and the women admit that the ones from the strangers are more beautiful, happier and even more accurate.
The spot ends with the message: You are more beautiful than they think.