DTAC Film, Digital Moving Wifi [Video], 1 by Creative Juice\G1 Bangkok, TBWA\ Bangkok

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Moving Wifi [Video], 1

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Industry Telecommunications Services, Mobile Communications
Media Film, Digital, Interactive & Mobile
Market Thailand
Agency Creative Juice\G1 Bangkok
Agency TBWA\ Bangkok
Art Director Thirasak Tanapatanakul, Pitha Udomkanjananan
Production Meour
Released May 2013

Awards

Spikes Asia 2013
Media Best Use of Special Events And Stunt/Live Advertising Bronze

Credits & Description

Dtac, the leading mobile telecommunication company in Thailand, recently launched its new WiFi service. The brand wanted to create a groundbreaking experience to generate positive word-of-mouth and gain new subscribers. Dtac 'Moving WiFi' is the latest innovation in WiFi hotspots that can move everywhere, offering a free âwalk and playâ experience.
To show people the power of the world's first 'Moving WiFi', Creative Juice Bangkok built the WiFi hotspot devices and then hooked them up to something very mobile - a pet. By attaching the devices to pets, they turned them into walking, free WiFi hotspots. It's not just a hotspot with a WiFi signal anymore, it's a new kind of hotspot that users can play and interact with.
Category: Telecommunications
Client: Dtac
Agency: Creative Juice Bangkok
Production: Meour
Country: Thailand
Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Thirasak Tanapatanakul
Art Director: Pitha Udomkanjananan
Planner: Nuntwarith Thairattana
Account Supervisor(s): Pongsuree Asanasen and Promsant Jithnasilp
Event Organizer: B-Point