Personality Test by Leo Burnett Dubai for Dubai International Film Festival

Personality Test

Pin to Collection
Add a note
Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market United Arab Emirates
Agency Leo Burnett Dubai
Copywriter Sunny Deo
Released March 2013

Credits & Description

Media: Online
Category: Recreation & Leisure
Agency: Leo Burnett
Brand: Dubai International Film Festival
Geo: Asia, United Arab Emirates
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.

We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.

Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Dr. Raymond Hamden
Published: December 2012