Dulux Film, Digital DULUX WALLS by Euro Rscg London, Stink

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Industry Paints, Paint Brushes, Adhesives
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Euro Rscg London
Director Adam Berg Smuggler
Executive Creative Director G. Mick Mahoney
Creative Director Fernanda Romano
Art Director Braulio Kuwabara
Copywriter Fabio Abram
Producer Jodie Sibson Potts
Agency Stink
Released May 2010

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: AKZO NOBEL
Product/Service: DULUX
Date of First Appearance: May 21 2010
Entry URL: http://letscolourprojectcannes.eurofeed.eu/
Executive Creative Director: Mick Mahoney (Euro RSCG London)
Creative Director: Fernanda Romano (Euro RSCG London)
Copywriter: Fabio Abram (Euro RSCG London)
Art Director: Bráulio Kuwabara (Euro RSCG London)
Producer: Jodie Sibson Potts (Euro RSCG London)
Director: Adam Berg (Stink)
Production Company Producer: Ben Croker (Stink)
Digital Copywriter: Rebecca Campbell (Euro RSCG London)
Digital Art Director: Mariana Costa (Stink)
Documentary Director: Andrew Lang (Stink)

English Synopsis
The Let’s Colour Project is a global integrated campaign that started in a simple way: with a blog. We travelled to four countries recruiting people to paint their environments. Content was uploaded in real time to the blog, YouTube, Twitter and Facebook. 4 documentaries about colour were produced specifically for online view. A film with the events premiered on the blog, driving people to our content across digital media channels. We had thousands of spontaneous requests through social media from all over the world wanting to participate. As a result, 14 more markets asked to host their own events.