Retargeting streetvendors vendors by J. Walter Thompson Amsterdam for Dutch Customs

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Retargeting streetvendors vendors

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Industry Business equipment & services, Corporate Image
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency J. Walter Thompson Amsterdam
Director Florian Vermeulen, Artcore
Creative Director Bas Korsten
Copywriter Ben Goedegebuur
Producer Chantal Gulpers
Released May 2013

Credits & Description

Media: Online
Category: Professional services
Agency: JWT
Brand: Dutch Customs
Geo: Europe, Netherlands
Dutch Customs wanted to inform travelers that it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created retargeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the retargeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK.
Advertising Agency: JWT, Amsterdam, the Netherlands
Creative Director: Bas Korsten
Art Directors: Jeena van der Heul, Fethi Uluak
Copywriter: Ben Goedegebuur
Director: Florian Vermeulen / Artcore
Producer: Chantal Gulpers
Published: May 2013