EDDING DIGITAL HIGHLIGHTER by Kempertrautmann Hamburg for Edding

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EDDING DIGITAL HIGHLIGHTER

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Industry Stationery
Media Film, Digital, Interactive & Mobile
Market Germany
Agency Kempertrautmann Hamburg
Creative Director Stefan Walz
Art Director Bastian Adam
Copywriter Heiko Freyland
Released January 2011

Credits & Description

Category: Other Consumer Products
Advertiser: EDDING INTERNATIONAL
Product/Service: DIGITAL HIGHLIGHTER
Agency: KEMPERTRAUTMANN
Date of First Appearance: Jan 31 2011
Entry URL: http://frida-frommen.de/awards/digitalhighlighter/
Creative Director: Heiko Freyland (kempertrautmann)
Creative Director: Stefan Walz (shift)
Art Director: Bastian Adam (kempertrautmann)
Account Director: Dorothea Feurer (shift)
Account Manager: Elisabeth Einhaus (kempertrautmann)
Account Manager: Niklas Kruchten (kempertrautmann)
Interactive Producer: Larissa Hube (BlueMars)
Production: Matthias Muck (BlueMars)
Programming: Christian Pappas (kempertrautmann)
Programming: Andreas Seebald (BlueMars)
Technical Installation: Sebastian Maus (BlueMars)
Head of Technical Installation: Tobias Kirchhofer (BlueMars)
Copywriter: Heiko Freyland (kempertrautmann)

English Synopsis
Edding’s first-ever digital highlighter allows users to highlight texts online. Highlighted articles can then be shared via social media sites and email or saved as PDF files. The online articles and PDF files are linked to an edding microsite, where the highlighter can be added to the bookmarks toolbar. This bookmarklet solution allows the highlighter to work on any website with text, regardless of which browser is being used.