|Media||Film, Digital, Interactive & Mobile|
|Agency||Campbell Ewald Detroit|
|Art Director||Kyle Strace|
Credits & Description
Lowe Campbell Ewald has created a new recruitment campaign for Edward Jones, the centerpiece of which is an online video titled "Notes of Thanks," targeting individuals with 5-8 years of professional experience who would consider a career change but are not actively looking. The goal is to encourage this target to rethink what they want out of a career â something that is meaningful and rewarding. They also want viewers to share the video with anyone they know who may be looking for a more rewarding profession. Edward Jones is looking to grow to 20,000 financial advisors by the year 2020.