Eli / Wearable English Teacher Film, Digital ELI / WEARABLE ENGLISH TEACHER by Hakuhodo Tokyo

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ELI / WEARABLE ENGLISH TEACHER

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Industry Education, Mobile applications
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Creative Director Naoki Ono
Art Director Yuki Tokuno
Copywriter Yuki Yokoi
Production AOI Pro.
Director Yuko Yasunaga
Released November 2017

Awards

ADFEST 2018
Interactive Lotus BEST USE OF TECHNOLOGY SUB-CATEGORIES: BEST USE OF A PROTOTYPE TECHNOLOGY Bronze

Credits & Description

Company Entering : Hakuhodo Inc., Tokyo
Brand : Eli / Wearable English Teacher
Advertiser : Hakuhodo Inc.
Agency : Hakuhodo Inc., Tokyo/tbwa\hakuhodo, Tokyo
Creative Director/product Designer : Naoki Ono
Copywriter : Yuki Yokoi
Art Director : Yuki Tokuno
Technology Researcher : Junghyun Kim
Business Designer : Shinpei Taniguchi
Product Designer : Yuki Yamamoto
Film Production Company : Hakuhodo Product's Inc., Tokyo/aoi Pro. Inc., Tokyo/
Cavier Limited, Tokyo
Director : Yuko Yasunaga (aoi Pro. Inc.)
Film Producer : Go Ito (aoi Pro. Inc.)/misa Nakamura (cavier Limited)
Producer : Tomohiko Okubo (hakuhodo Product's Inc.)
Project Manager : Masahiko Sato (hakuhodo Product's Inc.)
Digital Creative Agency : 1-10design, Inc., Tokyo/1-10drive, Inc., Tokyo/
1-10robotics, Inc., Tokyo
Director : Wataru Ito
Producer : Kenji Maruyama/takuya Takahashi
Front-end Engineer : Kazuhiro Fujioka/masayuki Hirao/oshiba Naoto
Ui Designer : Akane Toda
Assistant Designer : Maho Fujita
Writer : Satoshi Matsumura
Director : Yuya Aoyagi
Engineer : Shuto Mikami
Technical Engineer : Toyoshi Morioka
English context explanation :
For those learning to speak english, their goal is to speak english just as they do their mother tongue. However, most english textbooks are filled with phrases or words that are irrelevant to their daily needs. That is where eli, the wearable language teacher, comes in. Eli is a small microphone device that can be clipped onto the collar. Connected to a smartphone app, it records and analyzes your daily conversation in your native language and generates personalized english lessons just for you. Since the lessons are based on what the user ordinarily talks about, the lesson contents are relevant to the user, from work-related terms to pet phrases. Eli has been exhibited and demonstrated on numerous occasions since its introduction of the prototype. The development of eli is underway for market launch in the end of 2018. Our journey will continue as we plan for multi-language deployment.
URL : http://eli-talk.com/en/