Equal Payday Film, Digital Trump's spin doctor revealed by Mortierbrigade Brussels

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Trump's spin doctor revealed

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market Belgium
Agency Mortierbrigade Brussels
Creative Director Joost Berends, Jens Mortier, Philippe De Ceuster
Art Director Yana Gestels
Copywriter Jesse Van Gysel
Production Hamlet
Director Deben Van Dam
Released February 2017

Credits & Description

Equal Pay Day Europe and mortierbrigade find out why Donald Trump speaks like a 9-year-old.“Tremendous”, “great”, “huge”, “very big” and “China”. There you have it: about 99% of the President of the United States’ vocabulary. Research even showed that Trump’s language compares to that of a 4th grader. Which is exactly the age women should start working at to make as much money as men do during their lifetime. Seeing that there is still a pay gap of 16% and an even higher pension gap of 22%.
That’s all the cue Equal Pay Day Europe and mortierbrigade needed. They created an online film in which a 9-year-old girl prompts all of Trump’s speeches, acting like a sort of spin doctor to The Donald. It’s a job her father advised her to take, as she needs to start working sooner for an equal pay later. Pretty absurd, but not as absurd as a pay gap in 2017. With this film, Equal Pay Day Europe uses its powerful message of ‘Start working sooner for an equal pay later” to express an ironic criticism towards president Trump and his often misogynistic policy.
The film was directed by Deben Van Dam and produced by Hamlet.
Media: Web Film
Category: Public interest
URL: http://www.equalpayday.eu
Client: Equal Pay Day Europe
Agency: Mortierbrigade, Brussels
Production: Hamlet
Country: Belgium
Director: Deben Van Dam
Creative Director: Jens Mortier
Creative Director: Joost Berends
Creative Director: Philippe De Ceuster
Art Director: Yana Gestels
Copywriter: Jesse Van Gysel
Producer: Sabrina Terrin
Production company: Hamlet
Executive Producer: Ruben Goots
Executive Producer: Jason Felstead
Sound: Sonicville
Strategist: Vincent D'Halluin
DoP: Wim Vanswygenhoven
Agency Producer: Lore Meert
Post production: Moxy
Editor: Koen Timmerman
Studio: Vito Latorrata
Music: Jean Waterlot
Head of Production: Charlotte Coddens