Ericsson Film, Digital Ericsson: Multiservice Proxy by House of Radon

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Ericsson: Multiservice Proxy

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Industry Electronic Devices & Home Appliances
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency House of Radon
Copywriter David Dworsky
Photographer John Strand
Illustrator Albin Holmqvist
Released November 2011

Credits & Description

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’.

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created.

Advertising Agency: House of Radon, Stockholm, Sweden
Creative Directors: David Dworsky, Victor Köhler
Art Director: Albin Holmqvist
Copywriter: David Dworsky
Illustrator: Albin Holmqvist
Photographer: John Strand
Animation: Johan Alenius, Leo Bulow