Evian: Roller babies by BETC Euro Rscg Paris for Evian

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Evian: Roller babies

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Industry Water
Media Film, Digital, Interactive & Mobile
Market France
Agency BETC Euro Rscg Paris
Released July 2009

Awards

Effie France 2010
The Winners Winner Grand Prix
The Winners Drinks Winner

Credits & Description

Context

Everyone in France remembers the film advert with the babies’ underwater ballet, which made a huge impression when released in 1998 and which, 11 years later, still tops the charts as one of the public’s favourite adverts.
11years later they have not grown or got older but are still bursting with an infectious energy and love of life.
Title "Rollerbabies"
URL
www.evianliveyoung.com

Agency BETC Euro RSCG
City Paris
Production Company: Partizan
Advertiser Danone
Brand Name Evian
Business Sector Mineral, Sparkling & Bottled Waters
Market Canada, United States, Japan, France, Germany, United Kingdom
Country of Production France
Language English
Type Case Study
Awards The Cresta Awards, 2010 (Winner)

The Cresta Awards, 2010 (Winner)

ADC*E, 2010 (Gold) for Online Advertising

Cristal Festival, 2009 (Integrated Grand Cristal) for France

Grand Prix Stratégies des Médias, 2010 (Mention) for Best media tactic on & off line

New York Festivals World's Best Advertising, 2010 (Gold) for Interactive: Art Direction

New York Festivals World's Best Advertising, 2010 (Silver) for Mixed Media : Beverages Non-Alcoholic


Executive Creative Director Rémi Babinet
Art Director Agnès Cavard
Associate Art Director Gregory Ferembach
Copywriter Valérie Chidlovsky
Agency Producer Fabrice Brovelli
Account Manager Marielle Durandet, Dominique Vérot, Catherine Clément, Marie-Josée Cadorette
Music Christophe Caurret, Dan The Automator
Advertising Manager Michael Aidan, Peter Pintens, Martin Renaud, Véronique Pencheniati