Works » Evian

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Industry Water
Media Television & Cinema, Digital, Interactive & Mobile
Market France
Agency BETC Euro Rscg Paris
Released July 2009

Awards

Effie France 2010
The Winners Winner Grand Prix
The Winners Drinks Winner
London International Awards 2010
Integrated Campaign - Shortlist
Cresta Awards 2010
Integrated Campaigns - Winners
TV/Cinema/Digital Television Winners
TV/Cinema/Digital Viral Films Winners
ADC*E 2010
Web & Alternative Use of Media Winners Online Advertising Gold
New York Festival 2010
Art & Technique - Gold
Interactive - Silver
Other - Silver
Tv/Cinema - Silver
Golden Award of Montreux 2010
TELEVISION/CINEMA Music Gold Medal
Phenix U.D.A de la Communication 2010
The Winners - Bronze Phenix
Cristal Awards 2009
Film Food / Drink: France Cristal
Integrated France Integrated Grand Cristal
Eurobest 2009
Tv/Cinema Non-Alcoholic Drinks Silver
Golden Drum 2009
Interactive Virals Grand Prix Campaign
London International Awards 2009
Other Viral Gold
Tv Visual Effects Gold
Tv Direction Silver
The CUP Awards 2009
Winners - Cup Winner

Credits & Description

Context

Everyone in France remembers the film advert with the babies’ underwater ballet, which made a huge impression when released in 1998 and which, 11 years later, still tops the charts as one of the public’s favourite adverts.
11years later they have not grown or got older but are still bursting with an infectious energy and love of life.
Title "Rollerbabies"
URL
www.evianliveyoung.com

Agency BETC Euro RSCG
City Paris
Production Company: Partizan
Advertiser Danone
Brand Name Evian
Business Sector Mineral, Sparkling & Bottled Waters
Market Canada, United States, Japan, France, Germany, United Kingdom
Country of Production France
Language English
Type Case Study
Awards The Cresta Awards, 2010 (Winner)

The Cresta Awards, 2010 (Winner)

ADC*E, 2010 (Gold) for Online Advertising

Cristal Festival, 2009 (Integrated Grand Cristal) for France

Grand Prix Stratégies des Médias, 2010 (Mention) for Best media tactic on & off line

New York Festivals World's Best Advertising, 2010 (Gold) for Interactive: Art Direction

New York Festivals World's Best Advertising, 2010 (Silver) for Mixed Media : Beverages Non-Alcoholic


Executive Creative Director Rémi Babinet
Art Director Agnès Cavard
Associate Art Director Gregory Ferembach
Copywriter Valérie Chidlovsky
Agency Producer Fabrice Brovelli
Account Manager Marielle Durandet, Dominique Vérot, Catherine Clément, Marie-Josée Cadorette
Music Christophe Caurret, Dan The Automator
Advertising Manager Michael Aidan, Peter Pintens, Martin Renaud, Véronique Pencheniati

The TV Commercial titled Evian: Roller babies was done by BETC Euro Rscg Paris advertising agency for product: Evian Water (brand: Evian) in France. It was released in Jul 2009.