Extra Film, Digital Extra Reminder by Clemenger BBDO Sydney

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Extra Reminder

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Industry Chewing-Gum
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Clemenger BBDO Sydney
Chief Creative Officer Ben Coulson
Creative Director Brendan Willenberg
Senior Art Director Rowan Foxcroft
Copywriter Salah Ben-Brahim
Released May 2018

Credits & Description

Media: Experiential
Category: Confectionery & snacks
Brand: Wrigley's Extra
Agency: Clemenger BBDO, Sydney
Country: Australia
Director: Robin Sung
Head of Creative Technology: Brendan Forster
Digital Producer: Claire Bisset
Chief Creative Officer: Ben Coulson
Creative Director: Brendan Willenberg
Copywriter: Salah Ben-Brahim
Senior Art Director: Rowan Foxcroft
Sound Engineer: Robbie Balatincz​
Senior Interactive Designer: Jay Young
Digital Designer: Ivan So
Published: May 2018
To save Aussies from the effects of bad breath before they needed it, Clemenger BBDO, Sydney, launched Extra Reminder; a distinct cash register beep that only triggered when food or drink that caused bad-breath was scanned at the checkout. The beep worked with a fun digital display that functioned as a digital intervention to remind people to buy Extra Gum before they needed it.