Cane Toad Road by J. Walter Thompson Melbourne for Ford

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Cane Toad Road

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Australia
Agency J. Walter Thompson Melbourne
Director Lachlan Palmer-Hubbard, Chris Gerard
Executive Creative Director Richard Muntz
Creative Director Rob Beamish, Jim Ritchie
Producer Peter Kearney - Sweet Shop
Production Exit Films
Production Iloura
Released August 2012

Awards

Asia Pacific Advertising Festival (AdFest) 2013
FILM LOTUS Other Film BRONZE

Credits & Description

In case you didnât know, Cane Toads are a pest in Australia. They poison pets, kill native wildlife and injure humans, and you won't find many Australians who have any sympathy for these creatures. We took that as a starting point to drive awareness around Ford's new EcoBoost engine. The film kicks off with Ralph and Les, a pair of cane toads engaged in a humorous discussion on the effects of licking their own poisonous back secretions. Les is experiencing MDMA-like euphoria and has become horny from licking his glands, whilst Ralph is despairing of his amorous friend. When the two toads see distant headlights approaching Ralph presumes from the sound of the four-cylinder engine that they have plenty of time to get off the road. The only problem is that the Falcon's four cylinder EcoBoost Engine is turbocharged and it approaches much faster than Ralph anticipated, with dire consequencesâ¦
Category: Automotive
Client: Ford
Agency: JWT Melbourne
Production: Exit Films
Country: Australia
Director: Chris and Lachlan
Executive Creative Director: Richard Muntz
Creative Director: Jim Ritchie
Creative Director: Rob Beamish
Producer: Peter Kearney
Sound Studio: Front of House
Sound Design: Phil Kenihan
Visual Effects: Glasshammerfx New Zealand
Agency Producer: Justine Kubale
Agency Producer: Sherry Harvey
Post production: Iloura