Fanta Film, Digital World's First Tastable Print Ad by OgilvyOne Middle East Dubai

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World's First Tastable Print Ad

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market United Arab Emirates
Agency OgilvyOne Middle East Dubai
Art Director Rodrigo Mavu
Copywriter Louise Bolo
Client Service Director Sean Hart
Illustrator Nadine Hallak
Account manager Tara Page-Gelman
Released February 2013

Credits & Description

Media: Print
Category: Non-alcoholic drinks
Agency: Ogilvy
Brand: Fanta
Geo: Asia, United Arab Emirates
Like a burst of sunshine through a cool wisp of wind, it's sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share. And how lush it feels at every sip, like an instant whiff of a fresh bouquet of flowers in spring! With a quick sharp jolt of tart and a sudden burst of sugary-citrusy-sweetness, it leaves your tongue tingling pleasantly. Then, it curls deliciously around your taste buds, tantalizing your imagination & ripples happily down your spine. Are you still with us? Great! Cause we would like you to try Fanta's new taste, deliciously orange. Yes, right now! Just tear off a piece of this page pop in your mouth & enjoy a Fanta by tasting this ad!
Advertising Agency: OgilvyOne Middle East, Dubai, UAE
Creative Directors: Fabian Roser, Sally Tambourgi
Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Illustrator: Nadine Hallak
Creative Technologist: Niv Baniahmad
Regional Director: Nabil Moutran
Account Directors: Sevim Oezdel, Tarek Shawki
Account manager: Tara Page-Gelman
Client Service Director: Sean Hart
Media Manager: Omar Katerji
Published: January 2013