Lojas Renner Film, Digital Push Store by 3YZ Digital Perfomance

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Push Store

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Industry Apparel, Clothing & Footwear
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency 3YZ Digital Perfomance
Art Director Carolina Sebben, Vinicius Stein
Copywriter Felipe Líbano
Released May 2013

Credits & Description

Renner, the largest Brazilian fashion retail chain, wanted to show consumers that it is not only during the launch of major collections that new items arrive. Something new arrives every day. And to do so, there is no place better than one women already use to see new stuff: Facebook. Push Store, the first and only push notification store in the world. Entering this store is very easy: simply access the Push Store tab on the Renner profile, click to install on your Facebook bar and itâs done: whenever a launch arrives on the Renner online store, Push Store notifies you. So, those who love new arrivals can buy online before everyone else.
Renner Push Store created a new way of purchasing online. After all, why wait until the next collection, right? Agency: 3YZ
Category: Clothing & footwear
Client: Lojas Renner
Agency: 3YZ
Country: Brazil
Chief Creative Officer: Nicolas Motta
Art Director: Vinicius Stein
Art Director: Carolina Sebben
Copywriter: Felipe Líbano
Creative Director/ art director: Diego Wortmann
Account Director: Glaura Gonçalves
Social Marketing Manager: Isadora Carneiro
Planner: Jessica Perondi
Digital Project Manager: Luciana Gerhard
Planner: Marcel Maineri
Planner: Eduardo Menezes
Production Manager: diego carvalho