New Belgium Brewing Film, Digital Fat Tire Ale: Friend, Unfriend by Cultivator Advertising & Design, Nonfiction Unlimited

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Fat Tire Ale: Friend, Unfriend

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Industry Alcoholic drinks & Tobacco
Media Film, Digital, Interactive & Mobile
Market United States
Agency Cultivator Advertising & Design
Agency Nonfiction Unlimited
Service Agency Company 3
Director Stacy Peralta
Art Director Rich Rodgers
Copywriter Jen Reis
Editor Parris Patton
Released May 2013

Credits & Description

Short online videos illustrate New Belgium Brewing's new tag, "Pairs well with people." Four :15s address how to: "make, youself more attractive," "friend someone, unfriend them," "make up," and "expand your social network (not shown). A bottle or glass of New Belgium's flagship Fat Tire Ale is the solution in all cases.
Category: Drinks, alcoholic
Client: New Belgium Brewing
Agency: Cultivator Advertising & Design
Production: Nonfiction Unlimited
Country: United States of America
Director: Stacy Peralta
Copywriter: Jen Reis
Art Director: Rich Rodgers
Creative Director/ art director: Monte Mead
Creative Director/ writer: Tim Abare
Executive Producer: Michael Degan
Executive Producer: Loretta Jeneski
DoP: Jeff Stonehouse
Sound Studio: Lime Studios
Sound Design: Loren Silber
Agency Producer: Kent Smith
Editor: Parris Patton
Composer: Bryan Turcotte
Post Production Producer: Arash Ayrom
Music: Beta Petrol
Agency Production: Sideshow Entertainment
Color Correct: Company 3
Telecine: Sean Coleman