FCUK (French Connection Uk) Film, Digital #Mindfcuk by Lost Boys Paris

#Mindfcuk

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Industry Clothing
Media Film, Digital, Interactive & Mobile
Market France
Agency Lost Boys Paris
Released April 2016

Awards

Circle Awards 2016
Digital Craft Best Art Direction Bronze
Digital Best Social Networking (Campaign) Bronze

Credits & Description

Entrant Organisation: Lost Boys
Client: French Connection
Agency: Lost Boys
Link: Http://awards.real-magic.co.uk...
Description: French Connection Needed A Way To Bring Back Its Convention-busting Fcuk Brand Personality For The Launch Of Its Ss15 Collection. Our Insight Was That Today, The Most Conventional Behavior Is People Taking Their Clothes Off. So We Turned The Mirror Back On Our Nudity-obsessed Audience To Show Them That They Were Seeing Filth When There Was None. Through Beautiful Photography, We Exploited The Phenomenon Called Pareidolia: The Connection Our Brain Makes To Perceive Meaning In An Image When There Is None. As A Result #Mindfcuk Used Our Audiences Imagination To Achieve The Brands Most Popular Social Campaign Ever.