Federal Office Of Public Health Film, Digital Record collection by Leo Burnett Zurich, Story

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Industry Public Safety, Health & Hygiene, Organ Donation
Media Film, Digital, Interactive & Mobile
Market Switzerland
Agency Leo Burnett Zurich
Director Michael Levinsky
Executive Creative Director Peter Bronnimann, Johannes Raggio
Creative Director Johannes Raggio
Art Director Pablo Schencke
Producer Yves Bollag
Editor Beni Fueter
Agency Story
Director Micha Lewinsky
Released December 2012

Credits & Description

Campaign by the Federal Office of Public Health in Switzerland to get people to decide about organ donation.
This week, Leo Burnett Switzerland released a new campaign for the Federal Office of Public Health in Switzerland to encourage people to decide early whether or not they will donate their organs.
The films are true cliffhangers: a driver loses control of his car and - together with his passenger - hang precariously over the edge of a cliff. In this situation, certain they are about to die, the duo discuss if they have made plans to donate their organs.
Through this campaign, the Swiss government aims to raise awareness about the importance of deciding early about organ donation and informing relatives. In this way, Swiss citizens can save their relatives from having to make that difficult decision.
The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch
Media: TV
Category: Public interest
Category: Fundraising & Appeals
Editor: Beni Fueter
Post Production: Denis Spycher
Agency Producer: Erasmo Palomba
Copywriter: Johannes Raggio
Creative Director: Johannes Raggio
Producer: Yves Bollag
Cameraman: Daniela Knapp
Sound Design/Arrangement: Gian Dolder
Sound Studio: Jingle Jungle AG Zurich
Director: Michael Levinsky
Executive Creative Director: Peter Brönnimann
Art Director: Pablo Schencke