Fedex: CHANGING WORLD by Proximity Philippines for Fedex

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Fedex: CHANGING WORLD

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Industry Postal, Courier, Shipping & Freight services
Media Film, Digital, Interactive & Mobile
Market Philippines
Agency Proximity Philippines
Released February 2010

Awards

Spikes Asia 2011
Digital Websites Bronze

Credits & Description

CHANGING WORLD
Advertiser FEDEX
Product FEDEX
Entrant BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Type of Entry: Websites
Category: Business Products & Services
Title: CHANGING WORLD
Advertiser/Client: FEDEX
Product/Service: FEDEX
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Advertising/Web Design Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Creative Credits
Name Company Position
David Guerrero BBDO Guerrero CCO/Writer
Simon Welsh BBDO Guerrero ECD/Writer
Brandie Tan BBDO Guerrero ECD/Art Director
Pia Roxas Ocampo BBDO Guerrero CD/Writer
Dale Lopez BBDO Guerrero ACD/Art Director
Peter McCallum BBDO New York ACD/Art Director
Michaela Skelly BBDO New York Account Director
Mark Himmelsbach BBDO New York Digital STrategist
Doug Stivers BBDO New York Digital Producer
Drew Ungvarsky Grow Interactive Creative Director
Joe Branton Grow Interactive Art Director
Eric Green Grow Interactive Interactive/Producer
Ricky Williams Grow Interactive Flash Developers
Jeff Penano Grow Interactive Flash Developers
Darius Pilapil Grow Interactive Flash Developers
Luke Bilger Grow Interactive Developer
Josh McDonald Grow Interactive Developer
Jason Levesque Grow Interactive Animator
Ombet Traspe BBDO Guerrero Group Account Director
Iking Uy BBDO Guerrero Senior Account Manager
Brief Explanation:
This website is the heart of a global campaign: FedEx delivers to a changing world. Its objective is to empower business leaders in navigating our quickly changing global environment. With the help of the site, they would be able to gain insights and spot new market possibilities. Morphing maps show countries changing in size, according to data selected by the user. Interesting juxtapositions of data reveal their own stories. For more insight, users are led to exclusive in-depth articles from the Economist Intelligence Unit. And to encourage participation, maps were shareable; Users could suggest topics, answer polls and compare maps.