Fekkai Film, Digital The Most Privileged Hair in the World by Selectny

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The Most Privileged Hair in the World

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Industry Cosmetics & beauty products, Hair Care
Media Film, Digital, Interactive & Mobile
Market United States
Agency Selectny
Director Peter Szollosi
Creative Director Paul Eustace
Art Director Dahlia Dammasch
Copywriter Claudia Mayer
Producer Maria Soares
Photographer Greg Kadel
Production DAISYNY
Released March 2013

Credits & Description

The campaign, the first SelectNY has produced for Fekkai since winning the business earlier this year, reflects the brand's enhanced commitment to providing sophisticated, cultured and beauty savvy women the high quality products that have proved their worth.
The campaign is aimed at driving awareness and trial usage of the brand through broadcast, print, digital, social and custom content.
Chief Creative Officer: Oliver Van Doorne
Creative Director: Paul Eustace
Art Director: Dahlia Dammasch
Copywriter: Claudia Mayer
Producer: Maria Soares
Account Executive(s): Jonathan Braaten, Managing Director; Simona Gaudio, Group Account Director
Head of Strategy & Innovation: Dagmara Szulce
Photographer: Greg Kadel
Production: Company: DAISYNY
Director: Peter Szollosi