Festival International de Jazz de Montreal Film, Digital A Brand Identity Connected to Festivalgoers’ Five Senses by BleuBlancRouge Montreal

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A Brand Identity Connected to Festivalgoers’ Five Senses

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Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market Canada
Agency BleuBlancRouge Montreal
Released May 2018

Credits & Description

Media: Web Film
Category: Entertainment & leisure
Client: Festival International de Jazz de Montreal
Agency: Bleublancrouge, Montreal
Country: Canada
Design: Studio Baillat
Design Declination: Équipe Spectra
Event: Robocut Studio, Serge Maheu, Maxime Damecour
Published: April 2018
Synopsis:
For the first time, the Festival International de Jazz de Montreal created a very special connected show which used 5 sensors to capture all 5 senses in the bodies of the crowd. By using piezoelectric sensors to analyze the stomping, microphones to measure the cheering and noise, humidity sensors to measure rising body temperatures, fridge sensors which activated by beer purchases and thermal cameras to analyze the crowd's movements. Every music note, drop of beer, shout, cheer and clap played a role to create a better Festival International de Jazz de Montreal.