Fiat Film, Digital Fiat: Traffic signs app by Leo Burnett Iberia Madrid

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Fiat: Traffic signs app

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Spain
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Creative Director Sergio Lobo
Copywriter Francisco Cassis
Producer Iphone Droid
Account Supervisor Asier Garcia, Felipe Alexandre-García
Released May 2011


One Show 2011
One Show Innovation in Advertising / Single Merit

Credits & Description

Download the App here:
Fiat Street Evo it’s the most surprising catalog a car has ever seen. It’s an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art Directors: Fred Bosch, Sergio Lobo
Interactive Creative: Fred Bosch
Creative Advisor: Tura
Head of Digital: Asier García, Victor Moreno
Head of PR: Sarah Okrent
Head of Programming: Victor Moreno
Account Supervisor: Asier Garcia, Felipe Garcia
Audiovisual Production: Hugo Lage, Rui Lousão
Producer: iPhone Droid