Fifth Third Bank Film, Digital Help Katrina Holmes - Reemployment Candidate by Leo Burnett USA, Moxie Pictures

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Help Katrina Holmes - Reemployment Candidate

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Industry Banking, Business equipment & services, Corporate Image
Media Film, Digital, Interactive & Mobile
Market United States
Agency Leo Burnett USA
Agency Moxie Pictures
Released May 2014

Credits & Description

We were curious, could a bank find new ways to help people find a job? By offering job search assistance, we're helping Katrina Holmes and others like her. You can help too. Join Fifth Third Bank and NextJob in our effort to reemploy at https://53.com/ReEmploy. Or visit https://53.com/Katrina to see more of Katrina's story.
Fifth Third Bank is using its advertising to help people find a job. Curious, isn't it? But that's just what Fifth Third Bank and its agency of record Leo Burnett are doing in a new campaign, Reemployment, launching today. The campaign features actual job seekers participating in Fifth Third's reemployment program with NextJob, a national reemployment solutions company.
Leo Burnett:
Chief Creative Officer: Susan Credle
Executive Creative Directors: Jon Wyville, Dave Loew
Creative Director, Copywriter: Mike Ward
Creative Director, Art Director: Chris von Ende
Senior Producer: Laurie Gustafson
Senior Producer: Rock Darlington
Account Directors: Louis Slotkin, Tracy Kurczaba, C.J. Nielsen, Megan Lally
Sr. Project Manager: Katie Santoro
Website: Legwork Studio
Creative Director Sean Klassen, Lead Developer Drew Dahlman, Developer Dean Boyer
Production Company: Moxie Pictures
Director Henry Lu
Photographer Brian K. Camp
Editorial: Beast
Editor Jeff Jay
Color Correction: Company 3
Colorist Tyler Roth
Method Studios
Artist Ryan Wood
Music: Marmoset
Sound Mix: SUM1
Engineer Ben Keller