Fifth Third Bank Film, Digital Help Katrina Holmes - Reemployment Candidate by Leo Burnett USA, Moxie Pictures

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Help Katrina Holmes - Reemployment Candidate

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Industry Banking, Business equipment & services, Corporate Image
Media Film, Digital, Interactive & Mobile
Market United States
Agency Leo Burnett USA
Agency Moxie Pictures
Released May 2014

Credits & Description

We were curious, could a bank find new ways to help people find a job? By offering job search assistance, we're helping Katrina Holmes and others like her. You can help too. Join Fifth Third Bank and NextJob in our effort to reemploy at Or visit to see more of Katrina's story.
Fifth Third Bank is using its advertising to help people find a job. Curious, isn't it? But that's just what Fifth Third Bank and its agency of record Leo Burnett are doing in a new campaign, Reemployment, launching today. The campaign features actual job seekers participating in Fifth Third's reemployment program with NextJob, a national reemployment solutions company.
Leo Burnett:
Chief Creative Officer: Susan Credle
Executive Creative Directors: Jon Wyville, Dave Loew
Creative Director, Copywriter: Mike Ward
Creative Director, Art Director: Chris von Ende
Senior Producer: Laurie Gustafson
Senior Producer: Rock Darlington
Account Directors: Louis Slotkin, Tracy Kurczaba, C.J. Nielsen, Megan Lally
Sr. Project Manager: Katie Santoro
Website: Legwork Studio
Creative Director Sean Klassen, Lead Developer Drew Dahlman, Developer Dean Boyer
Production Company: Moxie Pictures
Director Henry Lu
Photographer Brian K. Camp
Editorial: Beast
Editor Jeff Jay
Color Correction: Company 3
Colorist Tyler Roth
Method Studios
Artist Ryan Wood
Music: Marmoset
Sound Mix: SUM1
Engineer Ben Keller