Ford Film, Digital Finger Drive by GTB Sao Paulo

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Finger Drive

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Industry Cars, Online Game
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency GTB Sao Paulo
Associate Creative Director Rodrigo Strozenberg, Arnaldo Boico
Executive Creative Director Vico Benevides
Art Director Chico Medeiros
Copywriter Pedro Chammé
Production D’Avila Studio
Director Regis Fernandez
Released April 2017

Credits & Description

Category: Gaming
Media: Digital
Brand: Ford
Agency: GTB
Geo: Brazil
Advertising Agency: GTB, Sao Paulo, Brazil
Executive Creative Director: Vico Benevides
Associate Creative Directors: Rodrigo Strozenberg, Arnaldo Boico
Art Director: Chico Medeiros
Copywriter: Pedro Chammé
Illustration / Motion: D’Avila Studio
Filmmaker: Regis Fernandez
Editor: Ricardo Pereira
Content Management: Livia Lanzoni, Eliza Bianchezi
Creative Technologist: Ícaro de Abreu
Agency Producers: Luana Agatha, Marcella Pappiani, Bruna Amorim
Published: April 2017
Description: Finger Drive is a game series created for Instagram Stories. Without using any kind of programming, the game utilizes the functions Instagram Stories already have, like tapping the screen to move to the next frame or holding your finger to pause the video, to create game controls.