Fonecta B2B Film, Digital How Three Small Businesses Got to Sponsor F1 Star by Sek & Grey Finland

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How Three Small Businesses Got to Sponsor F1 Star

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Industry Business equipment & services, Advertising & Communication
Media Film, Digital, Interactive & Mobile
Market Finland
Agency Sek & Grey Finland
Released June 2012


Golden Drum 2012
Integrated communication campaigns Integrated communication campaigns Golden Drum Grand Prix

Credits & Description

Year/ID: 2012 / Q019G12
Group: Q Integrated communication campaigns
Subgroup: Q Integrated communication campaigns
Award: Golden Drum Grand Prix
Product and services:
Marketing tools for Small businesses
Brand name:
Fonecta B2B
Advertising agency, city:
SEK & GREY, Helsinki
Art director:
Petteri Vilkki, Juhamatti Murtomaki
Jarkko Tuuri
Creative director:
Jarkko Tuuri
Director of Photography:
Peter Matjasko
Account Director /Manager:
Karla Martinez Majander, Kalle Tuomi
Film Production:
Front Desk
Extreme Music
Pekka Hara

Other credits:
Advertiser´s Supervisor: Jukka-Pekka Vuori, Ulla Koret, Maiju Lauren; Producer: Merja Metsävaara

Campaign idea explanation:
Fonecta is originally a directory service that has rapidly grown to be a service company for both consumers and small businesses. Fonecta helps small businesses to succeed by providing them marketing tools to better reach their clients. Now in this promotion Fonecta even provides a possibility to make a real sponsorship deal with Formula One star Heikki Kovalainen. This is a totally unique promotion in Finland and probably in the world. To launch the campaign we created a fictional character called Kurre and his courier service to demonstrate the idea. This is a launch spot for ongoing campaign.