Foot Locker Film, Digital SNEAKERPEDIA by SapientNitro London

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Industry Shoes
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency SapientNitro London
Chief Creative Officer Malcolm Poynton
Released November 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: FOOT LOCKER
Product/Service: FOOT LOCKER
Date of First Appearance: Nov 10 2010
Entry URL:
Chief Creative Officer/Concept: Malcolm Poynton (SapientNitro London)
Interactive Designer: Robbie Davies (SapientNitro London)
Interactive Designer: Andy Hajitheodoulou (SapientNitro London)
Interactive Designer: Jyotish Nair (SapientNitro London)
Information Architect: Giles Perry (SapientNitro London)
Information Architect: Dean Wilson (SapientNitro London)
Creative Technology: Cat Le-Huy (SapientNitro London)
Interactive Developer: Ben Dunkley (SapientNitro London)
Interactive Developer: Mick Horler (SapientNitro London)
Interactive Developer: David Strugnell (SapientNitro London)
Interactive Developer: Shaun Dunne (SapientNitro London)
Technical Delivery Manager: Mike Smith (SapientNitro London)
Program Management: Helen Curtis-Jenkins (SapientNitro London)
Project Management: David Mercado (SapientNitro London)
Group Account Director: James Graham (SapientNitro London)
Social Media Strategy: Charles Wells (SapientNitro London)
Social Media Strategy: Kate Eltringham (SapientNitro London)
Twitter Content: Suzannah Wharfe (SapientNitro London)
English Synopsis A sneaker community powered by Foot Locker.
Sneakerpedia is the world's largest sneaker archiving project and the first ever visual-wiki designed to connect sneaker fans with Foot Locker's ' enthusiasm 'beyond reason' for sneakers. It is a community space, not a market place - to allow fans to connect, share, discuss, follow and help shape future sneaker trends.
Sneakerpedia's unique content format provides for an unrivalled user experience amongst the world of user-generated content.
In the closed beta alone, Sneakerpedia has delivered over $1m worth of free PR coverage and reached more than 6.7m fans online.