Waiting. For seven years. by Ogilvy & Mather Berlin for For Life - For Organ Donation

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Waiting. For seven years.

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Industry Charities, Foundations, Volunteers, Organ Donation
Media Film, Digital, Interactive & Mobile
Market Germany
Agency Ogilvy & Mather Berlin
Director Thomas Bausenwein
Executive Creative Director Birgit Van Den Valentyn, Tim Stuebane
Art Director Johannes Jost, Matthias Bauer
Copywriter Anke Roell
Editor Thomas Bausenwei, Adam Snyder
Released June 2012

Awards

Cannes Lions 2013
PR Lions Sectors & Services; Charity and Not for Profit Silver
PR Lions Technique; Best Use of Live Events and/or Stunts Silver

Credits & Description

Title: WAITING. FOR SEVEN YEARS.
Product/Service: Foundation "for Life - For Organ Donation"
Chief Creative Officer: Dr. Stephan Vogel
Entrant Company: Ogilvy Germany, Frankfurt
Executive Creative Director: Tim Stuebane
Agency: Ogilvy Germany, Frankfurt
Executive Creative Director: Birgit van den Valentyn
Art Director: Matthias Bauer
Art Director: Johannes Jost
Copywriter: Anke Roell
Agency Producer: Anna-Lina Woerner
Director: Thomas Bausenwein
Editor: Thomas Bausenwei, Adam Snyder
Filmproducer: Dorothee Strohmaier
DOP: Stephan Heinz, Philip Vogt
Performer: Michael Stapf
Account Management: Iskra Velichkova
Ogilvy Germany, Berlin
Advertiser´s Supervisor: Birgit Blome
Ambient Execution Description
12,000 people in Germany are waiting for a life-saving organ donation. Three of them die every day. And all because too few of us have an organ donor card. With an extreme live-event, we showed people how hard waiting can get. In a place where everybody hates waiting: at the train station. We confronted people with Michael Stapf, a 27 years old dialysis patient, who has been waiting for a kidney for 7 years now. A digital billboard at the platform called for action “Some of us are waiting longer. For an organ donation. Help with an organ donor card. www.fuers-leben.de”. We filmed the live-action and spread it through the internet.