Ford Film, Digital A Focus In Your Lifetime Final by Blue Hive Rome

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A Focus In Your Lifetime Final

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Italy
Agency Blue Hive Rome
Director Igor Borghi
Production Filmmaster
Released May 2015

Credits & Description

Igor Borghi is fresh from filming Ford’s latest series of web films as part of their latest online Italian campaign through Blue Hive Italy, with production by Filmmaster Roma.
Beautifully shot and full of charming performances, we follow a number of interesting and diverse characters as their lives play out around different models from the Focus range; real owners were asked to submit their personal stories of each model, and the best hand picked tales were then reimagined for the campaign.
Igor’s ability to capture nuanced performances and enchanting imagery gives each story its own distinctive aesthetic, whilst also allowing the series of films to feel coherently connected.
Already receiving great reviews across industry media, you can follow the Ford characters’ stories at
Category: Automotive
Client: Ford
Agency: Blue Hive Rome
Production: Filmmaster Rome
Country: United Kingdom
Director: Igor Borghi