Forever New Film, Digital I Am New - 4 by The Reactor

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I Am New - 4

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Industry Apparel & Accessories Stores
Media Film, Digital, Interactive & Mobile
Market Australia
Agency The Reactor
Creative Director Nick Brown
Art Director Sam Mccarron
Production Treehouse Studios
Director Nick Rieve
Released November 2016

Credits & Description

Independent Melbourne agency, The Reactor has announced another new business win in spectacular style, with fashion retailer Forever New’s latest campaign “I AM NEW”.
Angus Smallwood, The Reactor’s Creative Strategist says, “We’ve been working with the Forever New team since the start of the year, developing a strategy to help their brand make more out of ‘New’ – a word that’s central to their identity.”
“We were confident that we had a creative direction that Forever New’s community would love” says Creative Director, Nick Brown “but the early results have been a strong endorsement of the direction we’ve taken.”
“The thing that’s really exciting” says Brown, “is the organic results we’ve been seeing on social. It tells us we’ve given the Forever New community content that they want to see in their newsfeeds and share with others.”
Media: Web Film
Category: Clothing & footwear
Client: Forever New
Agency: The Reactor
Production: Treehouse Studios
Country: Australia
Director: Nick Rieve
Creative Director: Nick Brown
Art Director: Sam McCarron
Strategist: Angus Smallwood
Agency Producer: Caitlin Bant
Agency Producer: Georgette Primrose
Music + Sound Production: Atomatik Productions