Xbox Film, Digital 4 Changes Everything by twofifteenmccann San Francisco

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4 Changes Everything

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Industry Video Games/Consoles
Media Film, Digital, Interactive & Mobile
Market United States
Agency twofifteenmccann San Francisco
Chief Creative Officer Scott Duchon
Creative Director Nichole Geddes
Senior Art Director Shawn Raissi
Senior Copywriter John Choe
Production Biscuit Filmworks
Director Clay Weiner
Released September 2018

Credits & Description

Game: Forza Horizon 4
Creative title: Seasons of Change

Client: Microsoft Xbox / Forza
Senior Director, Xbox Global Marketing Communications: Taylor Smith
Director, Xbox Global Marketing Communications: Ryan Cameron
Senior Marketing Communications Manager: Jonathan Segall

Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Nichole Geddes
Senior Copywriter: John Choe
Senior Art Director: Shawn Raissi
Director of Integrated Production: Alex Spahr
Producer: Christine Hurty
Director of Business Affairs: Mary Beth Barney
Production Generalist: Carson Bell
Business Director: Peter Goldstein
Account Director: Bryant Marcia
Senior Account Executive: Sam Brody
Assistant Account Executive: Robert Kalish
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Strategist: Christian Stewart

Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
EP: Holly Vega
Producer: Lisa Stockdale
DP: Tim Hudson

Editorial: Rock Paper Scissors
Editor: Austyn Daines
AE: Sebastian Zotoff
EP: Raná Martin
Head of Production: Shada Shariatzadeh
Producer: Amanda Ornelas
Producer: Dina Ciccotello

Visual Effects: A52
VFX Supervisor: Stefan Gaillot
2D VFX Artist(s): Michael Vaglienty, Matt Sousa, Dan Ellis
Online Editor: Kevin Stokes, Gabe Sanchez
Designer: Olga Midlenko
Animator(s): Peter Murphy, Kris Szumowski
Producer: Michael Steinmann
Production Coordinator: Andrew Rosenberger
Executive Producer: Kim Christensen
Senior Executive Producer: Patrick Nugent
Managing Directors: Jennifer Sofio Hall

Color: A52
Colorist: Paul Yacono
Color Assistant: Corey Martinez
Color Producer: Jenny Bright and Sarah Laborde
Executive Producer: Thatcher Peterson

Music Production: Human Worldwide “Changes” Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composers: Matthew O’Malley, Craig DeLeon, Jon Hubbell, John Barnes
“Summer Oasis” Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composer: Gordon Minette

“Spring Fields” Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composers: Andrew Bloch, John Barnes

“Fall Hunt” Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composer: John Barnes

“Winter’s Chair” Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composer: Ed Dunne

Recording Studio: Lime Studios
Engineer: Loren Silber
EP: Susie Boyajan
Producer: Kayla Phungglan
Producer: Megan Hernandez
Sound Design: Brian Emrich
Storyboard Artist: Steve Caruthers
Gameplay Supplier: Turn 10
Published: August 2018
Synopsis:
Forza Horizon 4 Official Commercial.
215 McCann created “4 Changes Everything” for the latest campaign from the Forza Horizon franchise—the name gives a nod to the four seasons that unite all drivers inside the game’s new location in Great Britain.
To highlight the game’s stunning beauty and the wild freedom of an open-world racer, the spot is set in a recording studio, at a voiceover recording session of what initially seems like an iconic British nature documentary. Legendary voice actor Maurice LaMarche narrates the film and takes us on a hilarious ride through each of the four seasons, while actor Joel Kelley Dauten plays his deadpan studio director counterpart.
Incredible gameplay graphics and breathtaking action take the story to new heights as a bevy of drivers race wherever they wish, in their dream cars, across the sprawling pastures of rural Great Britain. The host of video assets are optimized by online channel and the campaign is rounded out with digital display and custom media.
Forza Horizon 4 is the fourth title in the renowned open-world racing game franchise developed by Turn 10 and Playground Games for Xbox One and Windows 10 PC. It showcases game-changing features, such as Dynamic Seasons that change every week and an open-ended progression system.