FOUNDATION AGAINST CHILD CANCER Film, Digital THE MIDNIGHT SWITCH by DALLAS Antwerp

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THE MIDNIGHT SWITCH

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Industry Charities, Foundations, Volunteers, Against Cancer
Media Film, Digital, Interactive & Mobile
Market Belgium
Agency DALLAS Antwerp
Director Dieter Cottenies
Creative Director Koen Van Deun, Johan Roelandt
Producer Lotje Vandenbroucke
Account Supervisor Patrick Clymans
Released November 2012

Credits & Description

Advertiser: FOUNDATION AGAINST CANCER (BELGIUM)
Agency: DALLAS
Category: Static
Editing Company: Blueduck
Cameraman: Dieter Cottenies
Editor: Dieter Cottenies
Art Director: Johan Roelandt
Creative Director: Johan Roelandt
Producer: Lotje Vandenbroucke
Advertiser's Supervisor: Greet Wachters
Director: Dieter Cottenies
Director Of Photography: Dieter Cottenies
Copywriter: Koen Van Deun
Creative Director: Koen Van Deun
Account Supervisor: Patrick Clymans

Brief Explanation
Young girls are well aware of the risks of excessive sun exposure. But they fail to act like it. Armed with a small budget and no media exposure, we needed to find a new approach. We targeted their boyfriends. We showed them what would happen in their girlfriend didn't protect herself enough: she would look like her mother far too soon. To drive this message home, we created the Midnight Switch.