France Televisions Film, Digital La Foret – Bet On A Murderer by Publicis Conseil Paris

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La Foret – Bet On A Murderer

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Industry TV Channels/Radio Stations and Programmes
Media Film, Digital, Interactive & Mobile
Market France
Agency Publicis Conseil Paris
Executive Creative Director Fabrice Delacourt, Olivier Desmettre
Art Director Julien Boissinot
Copywriter Kevin Salembier
Production Prodigious
Released April 2018

Awards

D&AD Awards 2018
Film Advertising Interactive Film Advertising Wood Pencil

Credits & Description

Client: France Televisions/France 3
Client Managers: Nilou Soyeux, Philippe Deloeuvre, Eric Rinaldi, Laurent Sauvage, Amélie Séchet, Ralph Hippocrate
Agency: PUBLICIS CONSEIL
Executive Creative Directors: Fabrice Delacourt et Olivier Desmettre
Copywriter: Kevin Salembier
Art Director: Julien Boissinot
Art Direction support: Alexandre Perdereau
Account Managers: Caroline Darmon, Lou Leproux
Tech&digital strategy adviser: Guillaume Cartigny
Digital Production: Gwladys Woimant
Editing: Jean-François Clapeau
Social Media: Marie Sloutchansky
Partner: WINAMAX
Winamax technical Team: Alexandre Roos, Christophe Schaming, Mathieu Porri,
Sound Production: PRODIGIOUS
Boris Nicou, Clemens Hourriere, Sidney Guillen, Florentin Foucault
Published: April 2018
Synopsis:
France 3, one of the French national TV channels, was ready to launch its brand-new TV drama “La Forêt”, a crime series about a young girl found murdered, and whereby a whole village becomes suspect. To get people talking about this new crime drama in a market already inundated, the TV channel decided to take a look at the way we watch crime fiction. 
To promote the launch of La Forêt, France 3 and Publicis Conseil pounced on this universal observation and imagined an interactive second screen experience allowing each viewer to take real live bets on the series murderer’s identity.
In partnership with betting platform Winamax, France 3 developed an interactive airing of the series, in which the many suspects would appear on screen with their betting odds matching their suspicion level. These odds evolved in real time, depending on the plot and the character’s actions.
Built for a fictional program for the first time ever, a unique betting algorithm enabled the viewers to live bet on the murderer’s identity each airing night of the series, on the dedicated website lacotedususpect.fr (mobile & desktop).