Lang Lang Plays The F.A.Z. - Germany's Leading Newspaper by Scholz & Friends Berlin for Frankfurter Allgemeine Zeitung

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Lang Lang Plays The F.A.Z. - Germany's Leading Newspaper

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Industry Newspapers
Media Film, Digital, Interactive & Mobile
Market Germany
Agency Scholz & Friends Berlin
Chief Creative Officer Matthias Spaetgens
Executive Creative Director Robert Krause
Creative Director Philipp Weber
Photographer Kai Uwe Gundlach, Studio Kai-Uwe Gundlach, Kai-Uwe Gundlach
Production BIGFISH Filmproduktion
Director Tobias Perse
Released March 2016

Awards

LIA 2016
Music & Sound Music Adaptation - Instrumental Silver Winner

Credits & Description

Brand: Frankfurter Allgemeine Zeitung
Corporate Name of Client: Frankfurter Allgemeine Zeitung
PR / Marketing Executives: Stefanie Kaufmann Dimeski/Tim Kallweit
Agency Account Managers: Marie Toya Gaillard/Christin Heiduk
Agency: Scholz & Friends, Berlin
Chief Creative Officer: Matthias Spaetgens
Executive Creative Director: Robert Krause
Creative Director: Philipp Weber
Copywriters: Felix John/Moritz Scholz
Graphic Designer: Linda Mischke/Felix Nass
Agency Producer: Nina Heyn-Steur
Production Company: BIGFISH, Berlin
Director: Tobias Perse
Producer: Carina Steinmetz
Director of Photography: Casey Campbell
Editor: Kai Kniepkamp
Sound Design Company: Hesse Studios, Berlin
Sound Engineer: Friedemann Frank
Music Performed By: Lang Lang
Photographer: Kai-Uwe Gundlach
Description of the Project:
The rise of online news media has caused a decline in newspaper sales. The campaign aims to rejuvenate the brand image of the Frankfurter Allgemeine with engaging and entertaining online content.
With the help of world-famous pianist Lang Lang the Frankfurter Allgemeine tries a musical experiment. Using the newspaper as sheet music, Lang Lang interprets the different news articles on the piano.