HERE'S TO LIFE by J. Walter Thompson Barcelona for Freixenet

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HERE'S TO LIFE

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Industry Wine & Champagne
Media Film, Digital, Interactive & Mobile
Market Spain
Agency J. Walter Thompson Barcelona
Director Isaac Berrocal
Executive Creative Director Alex Martinez
Producer Isaac Berrokal
Account Supervisor Alex Ogazon
Released May 2013

Credits & Description

Advertiser: FREIXENET
Agency: JWT SPAIN
Category: Internet Film Series
Advertiser's Supervisor: Alex Ogazon
Account Supervisor: Alex Ogazon
Executive Creative Director: Alex Martinez
Agency Producer: Benet Solans
Art Director: Isaac Berrokal
Copywriter: Isaac Berrokal
Director: Isaac Berrocal
Producer: Isaac Berrokal
Account Manager: Pedro Bonet

Brief Explanation
After 40 years of toasting Frixenet with celebrities, and during the worst years of economic crisis in Spain, we asked people whether there are still reasons to make a toast. And people answered. Massively. The following video is one of the winners, selected to be part of the most-awaited campaign of the Christmas season: “Your Toast”.For the first time in history, the Freixenet star wasn't a celebrity but user-generated content.