Fresh & Up Film, Digital Beat Your Mate. Smash Your Thirst. / Chad Vs Larry by Colenso BBDO Auckland

Adsarchive » Film , Digital » Fresh & Up » Beat Your Mate. Smash Your Thirst. / Chad Vs Larry

Beat Your Mate. Smash Your Thirst. / Chad Vs Larry

Pin to Collection
Add a note
Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market New Zealand
Agency Colenso BBDO Auckland
Released December 2016

Awards

Ad Stars 2017
Promotion Integrated Campaign Led By Promotion Crystal

Credits & Description

Brand: Fresh-Up
Agency: Colenso Bbdo
Synopsis:
Iconic NZ juice brand Fresh-up, with a 40-year history, has always stood for mateship and rivalry. The brand had lost relevance in a saturated and declining juice drink market. With a history of legendary advertising targeted at competitive mates - our challenge was to make Fresh-up relevant and legendary again. Our objective was to get active, competitive Kiwi blokes (18-34) who spend their free time having fun with mates to reach for a Fresh-up again by taking mateship and rivalry to a whole new level.