STÜSSY X FRESHCOTTON: BAKED by Arnold Worldwide Amsterdam for Freshcotton Amsterdam

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STÜSSY X FRESHCOTTON: BAKED

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Industry Apparel & Accessories Stores, Online Retail & E-stores
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Arnold Worldwide Amsterdam
Executive Creative Director Paul Stechschulte
Creative Director Colin Lamberton
Creative Joris Kang'eri, Rickard Engstrom
Producer Neil Henry
Released December 2012

Credits & Description

Advertiser: FRESHCOTTON
Agency: ARNOLD AMSTERDAM
Category: Publications & Media
Advertising campaign: STÜSSY X FRESHCOTTON: BAKED
Digital Execution: Cartelle Amsterdam (Cartelle Amsterdam)
Editorial And Post Production: Darlings Amsterdam (Darlings Amsterdam)
Strategy Director: Didi Sutisna (Arnold Amsterdam)
Film Director: Doug Hancock (Darlings Amsterdam)
Project Manager: Emma Phillips (Arnold Amsterdam)
Client: Freshcotton (Freshcotton)
Creative: Joris Kang'eri (Arnold Amsterdam)
Creative Director: Colin Lamberton (Arnold Amsterdam)
Still Photographer: Kristoffer Rozental (Darlings Amsterdam)
PR: Finchfactor (Finchfactor)
Maestro Chef: Misha Sukyas
Director/Photographer Making Of/Trailer: Paul D. Scott (Darlings Amsterdam)
Executive Creative Director: Paul Stechschulte (Arnold Amsterdam)
Account Director: Amy Manganiello (Arnold Amsterdam)
Graphic Designer/Typography: Corbin Poticha (Arnold Amsterdam)
Producer: Neil Henry (Arnold Amsterdam)
Retouching: Loupe Amsterdam (Loupe Amsterdam)
Account Executive: Marjolein Vermaesen (Arnold Amsterdam)
Creative: Rickard Engstrom (Arnold Amsterdam)
Director Of Photography: Tobias Pekelharing (Darlings Amsterdam)

Brief Explanation
Amsterdam-based online fashion retailer, FreshCotton wanted something different to launch their seasonal lookbook and the exclusive Stussy Amsterdam t-shirt. We mashed Amsterdam’s liberal coffee shop culture with food & fashion and created BAKED- an idea that’s uniquely Amsterdam while grabbing the attention of customers worldwide. A cooking show accompanied by a lookbook / cookbook where haute cuisine meets street-legal drugs. Chef Misha used everything from well-known Marijuana to lesser know stimulants, aphrodisiacs and hallucinogens to create truly mind-blowing food. A recipe that successfully increased sales by 23% and spread the name of the small Dutch online retailer across the globe.