Frooti Film, Digital THE MAGIC OF FROOTI by Creativeland Asia

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THE MAGIC OF FROOTI

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market India
Agency Creativeland Asia
Director Prakash Varma
Executive Creative Director Anu Joseph, Vikram Gaikwad
Creative Director Rajat Dawar
Art Director Ravi Shanker
Copywriter Sajan Raj Kurup
Producer Sneha Iype
Account Supervisor Swati Dua
Editor Shyam Salgaonakar
Released December 2012

Credits & Description

Advertiser: PARLE AGRO
Agency: CREATIVELAND ASIA
Category: Non-Alcoholic Drinks
Advertising campaign: THE MAGIC OF FROOTI
Editing Company: After Studio
Executive Creative Director: Anu Joseph
Sound Design/Arrangement: Darshan
Agency Producer: Jay Gala
Post Production: After Studio
Director: Prakash Varma
Copywriter: Sajan Raj Kurup
Editor: Shyam Salgaonakar
Creative Director: Ravi Shanker
Producer: Sneha Iype
Music: Amar Manglokar
Director Of Photography: K U Mohanan
Creative Director: Rajat Dawar
Chief Creative Officer: Sajan Raj Kurup
Account Supervisor: Swati Dua
Art Director: Ravi Shanker
Executive Creative Director: Vikram Gaikwad

Brief Explanation
We wanted to communicate the simple message of Frooti's immense tastiness, make a film that’s all about the magic of Fresh ‘n’ Juicy mangoes – its mouthwatering deliciousness and the child-like craving it inspires.We also took on Shahrukh Khan, the heartthrob of a million Indians, as the brand ambassador for Frooti. Never before has the brand taken on such a huge celebrity for an endorsement.