Fuel Tv Film, Digital Cobblestone Riders by FCB Lisbon

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Cobblestone Riders

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Industry Hobby
Media Film, Digital, Interactive & Mobile
Market Portugal
Agency FCB Lisbon
Chief Creative Officer Luis Silva Dias
Creative Director Edson Athayde, Viton Araujo
Art Director João Martins
Copywriter Rodrigo Burdman
Creative Eduardo Pastor
Production Bro Cinema
Released April 2017


The Lisbon International Advertising Festival 2017
Film Self Promotion Silver

Credits & Description

Client: FUEL TV
Agency: FCB Lisboa
Production: Bro Cinema
Country: Portugal
Director: Mario Patrocínio
Creative Director: Edson Athayde
Creative Director: Luis Silva Dias
Copywriter: Viton Araújo
Art Director: Rodrigo Burdman
Art Director: Eduardo Pastor
Sound Design: Paulo Costa
DoP: Pedro Patrocínio
Post production: Claudio Jordão
Designer: João Martins
Designer: Ricardo Marques
Published: May 2017
FCB Lisbon’s latest campaign “Cobblestone Riders” for FUEL TV promotes an innovative new sport that provides the skateboard community with an alternative for navigating roads that are otherwise too dangerous to skate. By creating a board that perfectly fits the tram tracks that run alongside these streets, riders are now finally able to skate the “unskateable.”