Fundacion Vivienda Film, Digital Overcrowded Banners by Prolam Y&R Santiago

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Overcrowded Banners

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Chile
Agency Prolam Y&R Santiago
Chief Creative Officer Alvaro Becker, Francisco Cavada
Creative Director Sebastián Vildósola, Andres Diaz
Art Director Marco Calderón, Javier Jensen
Copywriter Sebastián Vildósola, Andres Diaz
Released April 2018

Credits & Description

Advertising Agency: Prolam Y&R, Santiago, Chile
Brand: Fundación Vivienda
Chief Creative Officer: Francisco Cavada, Alvaro Becker
Chief Creative Digital Officer: Andrés Díaz
Head of Art: Emerson Navarrete
Creative Director: Andrés Díaz, Sebastián Vildósola
Art Directors: Marco Calderón, Javier Jensen
Copywriter: Andrés Díaz, Sebastián Vildósola
Motion Designer: Luis Gajardo
Producer: Empresas Mena
Director: Leonardo Mena
Digital Account Supervisor: Carolina Picasso
Graphic Producer: José Borquez
Published: April 2018
Synopsis:
Housing deficit in Chile, that includes irreparable damaged houses, overcrowded living spaces and overpopulated urban centres, affects 1.150.000 people. That means that six out of hundred people in Chile, lives in precarious housing conditions.
Within this context, and looking forward to make this issue part of the public agenda, the agency created a new campaing, focused in the innovative use of this classic digital form, capitalising its limited size to represent, in an analog way, the only housing choice that thousands of chileans have access today.