Gatorade Film, Digital SWEAT IT TO GET IT by TBWA\Chiat\Day USA

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SWEAT IT TO GET IT

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market United States
Agency TBWA\Chiat\Day USA
Director Jody Hill
Executive Creative Director Brent Anderson Designer
Editor Jim Hutchins
Released May 2015

Awards

Cannes Lions, 2015
PROMO AND ACTIVATION PRODUCT & SERVICE: FOOD & DRINKS (INCL. ALCOHOLIC DRINKS) SILVER
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT: NON-FICTION: ONLINE SERIES (MINUMUM 3 EPISODES) BRONZE
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: USE OF CUSTOMER IN-STORE EXPERIENCE BRONZE

Credits & Description

Festival: Branded Content And Entertainment: Branded Entertainment: Non-Fiction: Online Series (minumum 3 episodes)
Awards: Bronze
Advertiser: GATORADE
Agency: TBWA\CHIAT\DAY
Geo: USA
Director of Production: Brian O'Rourke (TBWA\Chiat\Day)
Sr. Art Director: Dave Estrada (TBWA\Chiat\Day)
Sports Marketing: Erika Buder (TBWA\Chiat\Day)
Editorial: HutchCo (HutchCo)
Director: Jody Hill (Caviar Content)
Junior Planner: Katie Acosta, Matt Bataclan (TBWA\Chiat\Day)
Planning Director: Martin Ramos (TBWA\Chiat\Day)
Sr. Copywriter: Nick Ciffone (TBWA\Chiat\Day)
Planner: Rebecca Harris (TBWA\Chiat\Day)
Group Planning Director: Scott MacMaster (TBWA\Chiat\Day)
Executive Creative Director: Brent Anderson (TBWA\Chiat\Day)
Global Creative Director: Jayanta Jenkins (TBWA\Chiat\Day)
Editor: Jim Hutchins (HutchCo)
Executive Producer: Luke Ricci (Caviar Content)
Branded Entertainment Manager: Marc Johns (TBWA\Chiat\Day)
Director Of Photography: Michael Svitak (Caviar Content)
Managing Director: Peter Ravailhe (TBWA\Chiat\Day)
Associate Brand Manager: Ralph Lee (TBWA\Chiat\Day)
Chief Creative Officer: Stephen Butler (TBWA\Chiat\Day)
Senior Producer: Tim Newfang (TBWA\Chiat\Day)