GEOX Film, Digital We Make It Rain by SMFB

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We Make It Rain

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Industry Apparel, Clothing & Footwear, Shoes
Media Film, Digital, Interactive & Mobile
Market Norway
Agency SMFB
Director Rogier Schalken, Tom Rijpert
Creative Eirik Stensrud, Thomas Askim, Morten Borgestad
Designer Stina Norgren, Magnus Snickars, Sverrir Brynjolfsson
Released October 2013

Credits & Description

Geox puts its Amphibiox technology to the test by having one brave soul live through seven days of nonstop rain in the place where you'll likely wear your shoes most: the concrete jungle of the city. The 7 Day Rain Test was developed by SMFB. Norway. MediaMonks was responsible for the campaign's film and digital production.
Category: Clothing & footwear
Client: Geox
Agency: SMFB
Production: MediaMonks
Country: Norway
Director: Rogier Schalken
Director: Tom Rijpert
Creative: Eirik Stensrud
Creative: Thomas Askim
Creative: Morten Borgestad
Executive Producer: Quinten Beek
DoP: Mennos Mans
Account Director: Kristian Kristiansen
Designer: Sverrir Brynjolfsson
Designer: Magnus Snickars
Designer: Stina Norgren
Digital Producer: Christoffer Lorang Dahl
Project Manager: Silje Hvideberg Tobiassen
Interactive Director: Jouke Vuurmans
Int. Project Director: Joris Pol
Head of Operations: Wesley ter Haar