Getty Images Film, Digital LIFE CUTS by ALMAP BBDO Brazil

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LIFE CUTS

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Industry Business equipment & services
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency ALMAP BBDO Brazil
Director João Simi E Marcos Kotlhar
Executive Creative Director Luiz Sanches Jr.
Creative Director Andre Kassu, Marcos Medeiros, Bruno Prosperi
Copywriter Sophie Schoenburg
Producer Jimmy Palma
Account Supervisor Cristina Chacon
Editor Beto Araujo, Marcos Kotlhar, Sacha Bastos
Service Agency ZOLA
Released May 2013

Awards

Cannes Lions 2013
Film Craft Lions Editing Gold
Film Lions Product & Service; Business Equipment & Services Bronze

Credits & Description

Type of entry: Product & Service
Category: Business Equipment & Services
Advertiser: GETTY IMAGES
Product/Service: GETTY IMAGES
Agency: ALMAPBBDO São Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Bruno Prosperi/Renato Simões/Marcos Medeiros/André Kassu
Copywriter: Sophie Schoenburg
Art Director: Marcos Kotlhar
Agency Producer: Vera Jacinto/Rafa Motta
Account Supervisor: Cristina Chacon
Advertiser's Supervisor: Renata M. Simões
Producer: Jimmy Palma
Director: João Simi e Marcos Kotlhar
Editor: Marcos Kotlhar, Beto Araújo and Sacha Bastos
Sound Studio: Satélite Audio
Sound Engineer: Fernando Ianni, Fabian Jarabek
Sound Design/Arrangement: Satelite, Fernando Rojo, Hurso Ambriffi. Cello: Julio Ortiz
Post Production: Clan Vfx
Cameraman: Stock images
Music: Kito Siqueira e Roberto Coelho
Planner: Cintia Gonçalves
Editing Company: ZOLA
ProductionManager: Amelinha Lobo and Pedro Bueno
Brief Explanation
The commercial tells the story of a man from his birth; the choices he's made and the possibilities of his life. The idea is to tell his story by using only videos available on Getty's archive.