Getty Images Film, Digital Sport by La Chose

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Industry Website
Media Film, Digital, Interactive & Mobile
Market France
Agency La Chose
Chief Creative Officer Pascal Grégoire
Creative Director Ibrahim Seck, Nathalie Foratier
Art Director Charlotte Duong
Copywriter Mathurin Georges
Production Das Ding
Director Jameen Tarlier
Released April 2017

Credits & Description

Category: Professional Services
Media: Film
Brand: Getty Images
Agency: La Chose
Geo: France
Advertising Agency: la chose group, Paris, France
Chief Creative Officer: Pascal Grégoire
Creative Directors: Ibrahim Seck, Nathalie Foratier
Art Director: Charlotte Duong
Copywriter: Mathurin Georges
Head of TV: Nicolas Buisset
Director: Jameen Tarlier
Production House: Das Ding
Strategic Planner: Justine Cavanié
Account Executive: Pierre-Jean Besson
Head of Communication / PR: Barka Zérouali
Published: April 2017
Description: The sun rises in a training room. A boxer is ready to step into the ring. He is determined.
In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting.
But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included.