Gillette Film, Digital FINAL SAY WITH CLAY by Atmosphere Proximity New York

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Industry Shaving
Media Film, Digital, Interactive & Mobile
Agency Atmosphere Proximity New York
Associate Creative Director Associate Greg Valvano Communications Planning Team:
Executive Creative Director John Gagne Agency Team:
Released May 2013

Credits & Description

Advertiser: GILLETTE
Category: Community Applications
Advertising campaign: FINAL SAY WITH CLAY
SVP/Sr. Executive Producer: Brian Mitchell (BBDO)
Senior Copywriter: Keith Zang (Atmosphere Proximity)
SVP/Global Account Director: Matt Huser (Atmosphere Proximity)
Executive Creative Director: John Gagne (Atmosphere Proximity)
Senior Designer: Sevan Darakjian (Atmosphere Proximity)
Senior Account Executive: Matt Doscher (Atmosphere Proximity)
Associate Creative Director: Greg Valvano (Atmosphere Proximity)
SVP/Global Digital Planning Director: Collin Douma (Atmosphere Proximity)

Brief Explanation
We know that our Gillette guys are passionate fans who debate everything about sports and the NFL. Drawing from our existing fan base and drafting fans of the NFL, Gillette developed a social platform that helped them debate the hottest topics in football finally providing what they’ve always wanted, the ‘Final Say’. The best will always be debated. The best shave will not.Armed with data that proves men prefer the Fusion ProGlide over the competition, it was time for Gillette to showcase their debate superiority with our concept: