GoodKnight Film, Digital Zika, Dengue, Malaria by J. Walter Thompson Kolkata

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Zika, Dengue, Malaria

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Industry Health & Pharmaceutical Products, Public Safety, Health & Hygiene
Media Film, Digital, Interactive & Mobile
Market India
Agency J. Walter Thompson Kolkata
Released January 2017

Credits & Description

Additional Info: Anti Mosquito Gifs
Category: Pharmaceutical
Media: Digital on Twitter
Brand: Good Knight
Agency: JWT
Geo: India
Advertising Agency: JWT, Kolkata, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Arjun Mukherjee
Creative Directors: Diptanshu Roy, Nabendu Saha
Typography: Diptanshu Roy, Nabendu Saha
Copywriters: Arjun Mukherjee, Anurag Acharya
Animator: Pallab Gayen
Published: January 2017
Description: Around the world and in India millions are affected by mosquito borne diseases like Dengue, Malaria and Zika each day. As a smart and simple solution to this, Good Knight Fast Card came up with India’s 1st paper based repellent which you simply need to fold and light up. To bring alive the product’s super-fast and super-easy action in a uniquely creative and effective way, we chose something as smart and engaging - Animated GIFs, to help win the war against these diseases.