Goodyear Film, Digital NASCAR by Backyard, GSD&M Austin

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Industry Tires
Media Film, Digital, Interactive & Mobile
Market United States
Agency Backyard
Director Nick Piper
Creative Director Tim Eger
Art Director Stuart Knowlan
Copywriter Tim Yuen
Producer Anton Maillie, Liz Lydecker, Caroline O'sullivan
Editor James Duffy Digitaslbi
Agency GSD&M Austin
Executive Creative Director Jay Russell
Creative Director Jake Camozzi
Released February 2013

Credits & Description

Thereâs a lot of pressure living up to the standards of NASCAR drivers â Goodyearâs most demanding customers. And Goodyear is giving us a look behind the curtain at the people responsible for hand-crafting each and every race tire they make. At 200 mph, the stakes are high, as are the expectations of NASCARâs elite. But thereâs a reason why Goodyear endures the challenges of these proving grounds. Itâs because everything they learn in these grueling conditions inspires what they roll into every Goodyear tire they make.
Category: Automotive
Client: Goodyear
Agency: GSD&M
Production: Backyard
Country: United States of America
Director: Nick Piper
Executive Creative Director: Jay Russell
Creative Director: Tim Eger
Creative Director: Jake Camozzi
Art Director: Stuart Knowlan
Copywriter: Tim Yuen
Producer: Liz Lydecker
Producer: Anton Maillie
Exec Agency Producer: Laura Busino
Executive Producer: Crissy DeSimone
Executive Producer: Kris Mathur
Strategist: Ellen Kolsto
Editor: james duffy
Account team: Soni Laing
Account team: Jill Whitley
DP: Erich Treml
Editorial: NO6
Assistant Editor: Ryan Bukowski
Chemical Effects
VFX Supervisor: Dan Lorenzini
Senior Flame Artist: Shauna Prescott
Flame Assist: Jorge Tanaka
EP: Jenn Mersis
Senior EP: Sandy Beladino
Producer: Liz Lydecker
Eleven Sound
Mixer: Jeff Payne
Assistant mixer: Ben Freer
Assistant mixer: AJ Murillo
Producer: Caroline O'Sullivan