Google Film, Digital CHROME FAST by BBH New York, Google Creative Lab

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CHROME FAST

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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBH New York
Director Tim Brown
Executive Creative Director Pelle Sjoenell, Calle Sjoenell, Robert Wong
Art Director Steve Peck, Erik Holmdahl
Copywriter Beth Ryan, Jared Elms, Jeff Johnson
Editor Charlie Johnston
Agency Google Creative Lab
Director Aaron Duffy
Released March 2010

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: GOOGLE
Product/Service: CHROME BROWSER
Agency: BBH
Agency: GOOGLE CREATIVE LAB
Date of First Appearance: Mar 15 2010
Entry URL: http://bbhgraze.com/awards/google_10/google_chrome_fast_campaign_osi/
Chief Creative Officer: Kevin Roddy (BBH New York)
Executive Creative Director: Calle Sjoenell (BBH New York)
Executive Creative Director: Pelle Sjoenell (BBH New York)
Executive Creative Director: Robert Wong (Google Creative Lab)
Art Director: Erik Holmdahl (BBH New York)
Copywriter: Beth Ryan (BBH New York)
Art Director: Steve Peck (BBH New York)
Copywriter: Jared Elms (BBH New York)
Copywriter/Art Director: Hal Kirkland (BBH New York)
Broadcast Producer: Orlee Tatarka (BBH New York)
Head of Interactive: Suzanne Molinaro (BBH New York)
Art Director/Copywriter: Maja Fernqvist (BBH New York)
Art Director/Copywriter: Joakim Saul (BBH New York)
Copywriter: Jeff Johnson (BBH New York)
Creative Technologist: Richard Schatzberger (BBH New York)
Editor: Charlie Johnston (Lost Planet)
Director: Aaron Duffy (1st Avenue Machine)
Production Company: (B-Reel)
Sound Designer: Joseph Fraioli (JafBox Sound)
Director: Tim Brown (1st Avenue Machine)

English Synopsis
The Chrome Fast integrated campaign established Google Chrome as the fastest browser on the web. We demonstrated Chrome's speed through the Speed Tests, a viral video that matched Chrome against a potato gun, sound waves and lightning. We extended the "Chrome Fast" message online through webspots, rich media banners and a contextualized banner blitz on major sites. Lastly, we challenged people to be "Chrome Fast" by launching FastBall, an interactive game on YouTube that turned everyday sites into a race around the web. The campaign helped expand Chrome's marketshare to overtake Apple's Safari as the world's 2nd most popular browser.