Google Film, Digital CHROME FASTBALL by BBH New York

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CHROME FASTBALL

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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBH New York
Executive Creative Director Pelle Sjoenell, Calle Sjoenell, Robert Wong
Art Director Erik Holmdahl
Copywriter Beth Ryan
Released June 2010

Awards

Cannes Lions 2011
Cyber lions Games Silver

Credits & Description

Category: Games
Advertiser: GOOGLE
Product/Service: CHROME BROWSER
Agency: BBH
Date of First Appearance: Jun 30 2010
Entry URL: http://bbhgraze.com/awards/google_10/google_chrome_fastball
Chief Creative Officer: Kevin Roddy (BBH New York)
Executive Creative Director: Calle Sjoenell (BBH New York)
Executive Creative Director: Pelle Sjoenell (BBH New York)
Executive Creative Director: Robert Wong (Google Creative Lab)
Art Director: Erik Holmdahl (BBH New York)
Copywriter: Beth Ryan (BBH New York)
Creative Technologist: Zach Blank (BBH New York)
Head of Interactive: Suzanne Molinaro (BBH New York)
Interactive Producer: Jennifer Usdan McBride (BBH New York)
Interactive Producer: Sandra Nam (BBH New York)
Interactive Production: (B-Reel)
Sound Designer: John Wilkinson (Headroom)
English Synopsis
To promote a browser to people immune to banners we created Chrome FastBall, a race across the Internet. This first YouTube game of its kind showed how the web is faster and easier with Google Chrome.
The object of the game is to move a ball through our series of linked YouTube videos. When the ball stops, quickly solve a challenge utilising APIs from Google Maps, Search and Translate, Twitter and last.fm.
The response to the game was overwhelming. And as of September, we’ve seen over 1 million unique visitors.