OK GO - ALL IS NOT LOST by Hakuhodo Tokyo for Google

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OK GO - ALL IS NOT LOST

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Industry Internet
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Released June 2011

Awards

London International Awards 2012
Design Motion Graphics - Typography Bronze Winner

Credits & Description

Type of entry: Other Film Content
Category: Interactive Film
Advertiser: GOOGLE
Product/Service: GOOGLE CHROME
Agency: HAKUHODO Tokyo, JAPAN
Entrant HAKUHODO Tokyo, JAPAN
Title: OK GO - ALL IS NOT LOST
Entrant Company: HAKUHODO Tokyo, JAPAN
DM/Advertising Agency: HAKUHODO Tokyo, JAPAN
Brief Explanation
The Brief:
Encourage people to trial Google Chrome, by demonstrating what can be done with a new modern browser, featuring cutting-edge web-technology.
The Idea:
Develop a music-video unlike any other: an immersive, interactive, multi-window rendering of OK Go's 'All Is Not Lost', showcasing HTML5 and Google Chrome.
The Result:
A music video where you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, as they make increasingly complex shapes, and eventually words.
Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message cards and videos are generated, which users can share with the world.